Arqen Digital Experience Studio
Smarter
Products.
Stronger
Businesses.
Expert strategy, UX, product and business development for tech and edtech. We deliver actionable recommendations that drive measurable growth.
Expert audit for digital growth
WHAT WE DO BEST
Business optimization
See where you stand and find your edge.Competitor benchmarking | Market & UX insights
Product Analysis
Clarify direction, prioritize features, and plan growth.Product insights & strategy
UX / UI Experience Design
Make your product or course effortless and engaging.UX / UI audits | Learning module micro-design
Build the future of your business, today.
Got a question? Explore how we can support your team. Send us a message.
Past Projects
EXPLORE SOME OF OUR PUBLICLY AVAILABLE WORKS
UX/UI analysis
Learning redesign
Product analysis
Business analysis
The Arqen advantage
WHY CHOOSE ARQEN
Backed by deep research, analytical thinking, and product insight.
Arqen helps teams move faster and make smarter decisions backed by logic, not assumptions. Led by STEM-trained, award-winning expert Nabo Roy, the studio delivers structured insights and actionable recommendations that measurably improve your digital product.
Build the future of your business, today.
Got a question? Explore how we can support your team. Send us a message.
Where Market Insight Becomes Business Leverage
What this service isArqen identifies where your business underperforms and where competitors gain advantage, using competitor benchmarking combined with market and UX insight.
Highlights competitive gaps and missed opportunities
Clarifies positioning and differentiation
Focuses on high-impact growth levers
Please Note:This is an audit and advisory service. Design and build execution are not included.
How Arqen works
Arqen analyses competitors, market signals, and user experience patterns to surface risks, gaps, and strategic advantages.
Reviews positioning, messaging, and value signals
Examines UX patterns, journeys, and friction points
Assesses pricing cues and market expectations
Synthesizes insights into clear strategic direction
What you walk away with
Clear competitive positioning opportunities
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Evidence-backed UX and market insights
.
Strategic recommendations prioritised by impact
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A sharper understanding of what to change and what to ignore
Where Product Signals Become Strategic Direction
What this service isArqen turns product data, user behaviour, and qualitative insight into clear product direction and confident decision-making.
Clarifies what to build, improve, or refine
Connects user needs with business intent
Reduces uncertainty in product decisions
Please Note: This is an audit and advisory service. Design and build execution are not included.
How Arqen works
Arqen evaluates your product through a structured lens to identify friction, opportunity, and strategic focus.
Analyses user needs, behaviours, and usability signals
Reviews product logic and friction points
Assesses alignment between product and business goals
Synthesises insights into a clear strategic narrative
What you walk away with
Actionable insights grounded in real user behaviour
.
Clear prioritisation of product opportunities
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Product direction aligned with growth goals
.
Shared understanding across product stakeholders
Where Experience Design Improves Understanding
What this service isArqen designs and refines digital experiences to improve clarity, usability, and outcomes — from product interfaces to learning modules.
Focuses on precision and usability
Designed for engagement and retention
Grounded in cognitive and behavioural design
Please Note: This is an audit and advisory service. Design and build execution are not included.
How Arqen works
Arqen evaluates and designs experiences using usability principles, cognitive science, and instructional design thinking.
Applies usability heuristics and accessibility standards
Reduces cognitive load and user friction
Improves user flows and interaction clarity
Designs learning experiences for comprehension and progression
What you walk away with
Clear UX/UI issues and improvement opportunities
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Practical, implementation-ready design recommendations
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Improved clarity, flow, and user engagement
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Learning experiences designed for understanding, not overload
Project Overview
| Client name | Client description | Industry | Service provided |
|---|---|---|---|
| Language Master Academy | Teaching platform offering English online coaching globally | Education Technology | Expert UX/UI audits |
Key Issues Diagnosed and Solutions Provided
| Issue | Solution |
|---|---|
| 1. Clarity of Messaging ➜Headline doesn’t communicate the main benefit ➜ No clear value propositions early on | ➜ Add a strong benefit-focused headline + subheadline ➜Add 2–3 value propositions near the top (e.g., personalised coaching, proven results) |
| 2. Visual & Mobile Responsiveness ➜Mobile hero image gets cut off ➜About page image loads slowly | ➜ Fix responsive scaling + adjust mobile padding ➜Compress and convert images to WebP; lazy-load where possible |
| 3. Site Performance ➜Lighthouse performance score only 75/100 ➜ Heavy images & Google Fonts slowing initial load | ➜ Compress all images, use WebP ➜Preconnect fonts + remove unnecessary scripts ➜Optimise for faster first contentful paint |
| 4.Conversion & CTA Structure ➜ CTAs not sticky or easily visible ➜Booking action hidden as text ➜Services section unclear and text-heavy | ➜ Add a primary sticky CTA (mobile + desktop) ➜Replace email text with a clear “Book Now” button ➜Redesign services into clean 2–3 columns with individual CTAs |
Outcome
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Project Overview
| Client name | Client description | Industry | Service provided |
|---|---|---|---|
| Dreamy Dots Digital | Etsy store selling digital productivity products | Digital Stationery & Productivity Tools (E-commerce) | Digital Product Redesign & UX Enhancement Audit |
Key Issues Diagnosed and Solutions Provided
| Issue | Solution |
|---|---|
| 1. Cluttered, unclear layout ➜ Cluttered sections unclear ➜ Hard to track daily priorities ➜ Design lacked visual hierarchy. | ➜ Introduced structured spacing to separate functional sections. ➜ Added clear labels to improve quick scanning. ➜ Applied visual hierarchy to highlight priorities |
| 2. Inconsistent page structure ➜ Different formats each page ➜ Confusing user flow | ➜ Standardised all pages to one consistent template ➜ Established a predictable workflow for daily planning |
| 3. Limited planning space ➜ Tasks overflowed ➜No time-blocking ➜Limited notes area | ➜ Added dedicated time-blocking columns for better scheduling ➜Expanded notes and task sections for increased usability ➜Optimised margins to maximise writing area |
| 4. Uninspiring visual design ➜ Plain and unmotivating ➜ Weak branding ➜ Low daily use | ➜ Refined colour palette for a calm, modern feel ➜ Integrated minimalist icons to guide navigation ➜ Enhanced overall aesthetics to increase daily engagement |
Outcome
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Project Overview
| Client name | Client description | Industry | Service provided |
|---|---|---|---|
| Cecelia Huang (online course creator) | Freelance course creator specializing in practical skills for aspiring freelancers. | Online Education / E-Learning / Freelancing | Learning experience redesign and course optimization audit |
Key Issues Diagnosed and Solutions Provided
| Issue | Solution |
|---|---|
| 1. Content overload ➜ Long, dense lessons ➜ High cognitive load ➜ Difficult to retain ideas | ➜ Split content into focused micro-lessons ➜ Defined clear objectives per lesson ➜ Reduced cognitive load intentionally |
| 2. Low engagement ➜ Passive video consumption ➜ Minimal learner interaction ➜ Low completion motivation | ➜ Added interactive exercises and prompts ➜ Introduced reflection checkpoints ➜ Encouraged active learner participation |
| 3. Poor sequencing ➜ Lessons lacked logical flow ➜ Concepts introduced too early ➜ Learning felt fragmented | ➜ Reordered modules by skill progression ➜ Scaffolded concepts simple to complex ➜ Improved instructional flow and clarity |
| 4. Weak outcome alignment ➜ Activities not tied to outcomes ➜ Skills unclear after completion ➜ Limited real-world transfer | ➜ Mapped exercises to learning outcomes ➜ Added practical, applied tasks ➜ Reinforced measurable skill development |
Outcome
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Project Overview
| Client name | Client description | Industry | Service provided |
|---|---|---|---|
| Language Master Academy | E-learning platform | Education Technology | Market Research & Competitor Benchmarking |
Research
| Market positioning |
|---|
| Insight: Market competes primarily on price, leading to low perceived quality |
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| Opportunity: Position the brand around value, outcomes, learning quality. |
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| Recommendation: Shift from discounts to results-driven learning and structured programs. |
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| User Experience |
|---|
| Competitor websites prioritise information volume over clarity. |
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| Create a clearer, more intuitive journey for prospective students. |
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| Simplify navigation, improve visual hierarchy, streamline key decision pages. |
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| Product Experience |
|---|
| Digital learning tools, progress tracking underdeveloped. |
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| Differentiate through structured digital support and analytics. |
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| Introduce student dashboards, progress tracking, and guided practice tools. |
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| Pricing & Packaging |
|---|
| Pricing structures lack transparency, and clear framing. |
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| Use bundling and clarity to improve perceived value and trust. |
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| Offer clearly defined course bundles with outcome-based value messaging. |
Outcome
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